Rebranding St Michael's
CloudCut freed me to focus on what I need to do as a church leader.
I have worked in church communications for a decade. This is the first time I've experienced everything working as I've wanted it to, and far exceeding those hopes. From first deliverables, CloudCut instantly lifted our online output. They bring excellence that very obviously elevated what a church can produce.As a church leader, most of my job is communication, in all sorts of ways. I have a background in design and probably care too much about aesthetics...I can trust them to get on with it and drive it forward.
The work moved people from curious to committed in ways the old site never could
increase in web traffic
more first-time visitors
weeks from start to launch
From brief to bold
The arch symbol serves as a direct visual link to our physical building in the center of Reading. It is used to make our brand instantly recognizable to those walking past our doors or looking for us online. By using a structured yet open shape, the logo identifies Greyfriars as a place that is open every day and available to all.
The wordmark is set in a bold, rounded sans serif that balances clarity with warmth. Its generous curves and solid structure make the name highly legible, while giving the brand a more human, welcoming presence. This prevents the identity from feeling overly formal or institutional.
The curved corner on the h and i is a deliberate custom detail that introduces softness and recognisability into the wordmark. It subtly reflects the arched forms found in the wider identity system, creating a stronger relationship between typography and symbol.
Social media should feel invitational, local, and easy to engage with. Use clear headlines, confident colour blocking, and a balance of people, place, and message. Templates should help Greyfriars stay recognisable while leaving room for different ministries and moments.
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A 30-minute Clarity Call with Joel and the team. We'll talk through where your church is at and whether we could help.
